Google Privacy Policy

Welcome to Asset, a service provided Asset. ("Asset", "we", "us", or "our"). Asset makes email more powerful by letting you consume the most relevant emails first in short, readable formats.

This Privacy Policy explains how we collect, disclose and otherwise process Personal Data (defined below) when you use our website (the "Site"), and all related services provided by Asset (collectively, the "Service"), and your choices concerning our data practices.

"You" or "your", as used in this Privacy Policy, refers to the individual to whom Personal Data relates.

Please read this Privacy Policy before using our Service or submitting any Personal Data to Asset and contact us if you have any questions.

When you contact us or interact with our Service we collect information that alone or in combination with other information could be used to identify you ("Personal Data") as follows:

Personal Data You Provide
We may collect your name, email address, phone number, and payment information when you register for our Service, sign up for our mailing list, or otherwise communicate with us. We may also collect any communications between you and Asset and any other information you provide to the Asset.We also have pages on social media sites like Twitter ("Social Media Pages"). When you interact with our Social Media Pages, we may collect Personal Data that you elect to provide to us through your settings on the Social Media Site, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.

Personal Data Collected Automatically
Authentication Tokens. When you sign in to the Service, we collect and store encrypted Google tokens.

Use of the Site and App
When you visit, use and interact with the Site or App, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit our Site or App, peak hours of visits, which page(s) are visited on our Site, the domains our visitors come from (e.g.,,, etc.), and which browsers people use to access and visit our Site (e.g., Firefox, Microsoft Internet Explorer, etc.), broad geographical information, and Site-navigation pattern. In particular, the following information is created and automatically logged in our systems:

• Log data: Information that your browser automatically sends whenever you visit the Site ("log data"). Log data includes your Internet Protocol ("IP") address (so we understand which country you are connecting from when you visit the Site), browser type and settings, the date and time of your request, and how you interacted with the Site.

• Cookies: Please see the "Cookies" section below to learn more about how we use cookies on the Site.

• Usage Information: We collect information about how you use our Site and App, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency and duration of your activities.

Personal Data We Receive From Third Parties
We don’t receive any personal data from third parties. If this changes, we will update and inform you.

Personal Data We Process on Your Behalf
We process the contents of emails that you receive through the Service, as well as the email addresses of the people you communicate with through the Service (collectively "Email Content Data"), on your behalf and subject to your instructions.

The use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

We use Personal Data to provide the Service and improve your email experience. This processing is necessary to perform our contract with you.

We also use Personal Data as necessary for the following legitimate business interests:
• To display your information in the Service (such as emails and profile photos) which is only visible to you;
• To respond to your inquiries, comments, feedback or questions and provide onboarding support;
• To solicit referrals for new users from current users and to contact such referrals and other potential users;
• To manage our relationship with you, which includes sending administrative information to you relating to our Service and changes to our terms, conditions, and policies and sending account verification or technical/security notices;
• To analyze how you interact with our Service and provide, maintain and improve the content and functionality of the Service and our customer relationships and experiences;
• To administer and protect our business and the Site, prevent fraud, criminal activity, or misuses of our Site, and to ensure the security of our IT systems, architecture and networks (including troubleshooting, testing, system maintenance, support and hosting of data);
• To comply with legal obligations and legal process and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or other third parties, and recover debts due to us.

For information about what we mean by legitimate interests and the rights of individuals in the European Union ("EU"), please see the "EU Users" section below.

We may contact you to provide information we believe will be of interest to you. For instance, if you elect to provide your email address, we may use that information to send you promotional information about our products and services. If we do, where required by law, for example if you are in the EU, we will only send you such emails if you consent to us doing so at the time you provide us with your Personal Data.

You may opt out of receiving emails by following the instructions contained in each promotional email we send you or by contacting us. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding our Site and Services and to respond to your requests.

In certain circumstances we may share your Personal Data without further notice to you, unless required by the law, as set forth below:

• Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your Personal Data and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction along with other assets.

• Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with legal or regulatory obligations, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users of the Site, or the public, or (v) protect against legal liability.

We keep Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is the longer.

If you have elected to receive marketing communications from us, we retain information about your marketing preferences until you opt out of receiving these communications and in accordance with our policies.

To determine the appropriate retention period for your Personal Data, we will consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we use your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.

If you need to change or correct your Personal Data, or wish to have it deleted from our systems, you may contact us. We will address your request as required by applicable law.

Online Tracking and Do Not Track Signals : We may allow third party service providers to use cookies or other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the Site. Our Site currently does not respond to "Do Not Track" ("DNT") signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will describe how we do so in this Privacy Policy.

Our Service is not directed to children who are under the age of 13. Asset does not knowingly collect Personal Data from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided Personal Data to Asset through the Service please contact us and we will endeavor to delete that information from our databases.



This section applies to individuals in the EU (for these purposes, reference to the EU also includes the European Economic Area countries of Iceland, Liechtenstein and Norway, the United Kingdom, and, to the extent applicable, Switzerland).

Data Controller
Data protection laws in the EU differentiate between the "data controller" and "data processor" of Personal Data. If you signed up for the Service on your own, Asset is the data controller for the processing of your Personal Data. You can find our contact information, and the contact information of our EU-based representative, in the "Contact Us" section below.

Data Processor
If one of Asset’s business customers has granted you access to the Service, Asset is the data processor for the processing of your Personal Data. To exercise the rights described below in relation to such processing of Personal Data, please contact the applicable business customer. Asset is also the data processor for the processing of Email Content Data on your behalf.

Legal Bases for Processing
This Privacy Policy (the paragraph "How We Use Personal Data") describes the legal bases we rely on for the processing of your Personal Data. Please contact us if you have any questions about the specific legal basis we are relying on to process your Personal Data.

As used in this Privacy Policy, "legitimate interests" means our interests in conducting our business and developing a business relationship with you. This Privacy Policy describes when we process your Personal Data for our legitimate interests, what these interests are and your rights. We will not use your Personal Data for activities where the impact on you overrides our interests, unless we have your consent or those activities are otherwise required or permitted by law.

Your Rights
Pursuant to the European Union General Data Protection Regulation (or GDPR), you have the following rights in relation to your Personal Data, under certain circumstances:

• Right of access: If you ask us, we will confirm whether we are processing your Personal Data and, if so, provide you with a copy of that Personal Data along with certain other details. If you require additional copies, we may need to charge a reasonable fee.

• Right to rectification: If your Personal Data is inaccurate or incomplete, you are entitled to ask that we correct or complete it. If we shared your Personal Data with others, we will tell them about the correction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so you can contact them directly.

• Right to erasure: You may ask us to delete or remove your Personal Data, such as where you withdraw your consent. If we shared your data with others, we will tell them about the erasure where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data with so you can contact them directly.

• Right to restrict processing: You may ask us to restrict or 'block' the processing of your Personal Data in certain circumstances, such as where you contest the accuracy of the data or object to us processing it (please read below for information on your right to object). We will tell you before we lift any restriction on processing. If we shared your Personal Data with others, we will tell them about the restriction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Data so you can contact them directly.

• Right to data portability: You have the right to obtain your Personal Data from us that you consented to give us or that was provided to us as necessary in connection with our contract with you, and that is processed by automated means. We will give you your Personal Data in a structured, commonly used and machine-readable format. You may reuse it elsewhere.

• Right to object: You may ask us at any time to stop processing your Personal Data, and we will do so:

    • If we are relying on a legitimate interest to process your Personal Data -- unless we demonstrate compelling legitimate grounds for the processing or we need to process your data in order to establish, exercise, or defend legal claims;
    • If we are processing your Personal Data for direct marketing. We may keep minimum information about you in a suppression list in order to ensure your choices are respected in the future and to comply with data protection laws (such processing is necessary for our and your legitimate interest in pursuing the purposes described above);

• Right to withdraw consent: If we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect any processing of your data before we received notice that you wished to withdraw consent.

• Right to lodge a complaint with the data protection authority: If you have a concern about our privacy practices, including the way we handled your Personal Data, you can report it to the data protection authority that is authorized to hear those concerns (in the UK, the Information Commissioner's Office (ICO), who can be contacted at, and in other EU countries the data protection authority of the country in which you are located).

Please see the "Contact Us" section below for information on how to exercise your rights.

The Site may contain links to other websites not operated or controlled by Asset, including social media services ("Third Party Sites"). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

A "cookie" is a piece of information sent to your browser by a website you visit. By choosing to use the Site after having been notified of our use of cookies and other technologies in the ways described in this Privacy Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use.

Cookies can be stored on your computer for different periods of time. Some cookies expire after a certain amount of time, or upon logging out (session cookies), others survive after your browser is closed until a defined expiration date set in the cookie (as determined by the third party placing it) and help recognise your computer when you open your browser and browse the Internet again (persistent cookies). Our Site uses cookies from the third parties described below. For more details on cookies please visit All About Cookies.

Type of Cookies Used
The following chart sets out how we use different categories of cookies and similar technologies, as well as information on your options for managing the settings for the data collection by these technologies:

• CATEGORY: Strictly necessary
    Used to provide users with services available through the Site and to use some of its features, such as the ability to log-in and access secure areas. These     cookies are essential for using and navigating the Site.
        • Firebase
    • OPT OUT
        • Because these cookies are strictly necessary to deliver the Service, users cannot refuse them.

CATEGORY: Analytics/ Performance
    Used to recognize and count the number of visitors and to see how visitors move around the Site. This helps us to improve the way our site works, for example     by making sure users are finding what they need easily. The collected data provides us only with anonymous traffic statistics (like number of page views, number     of visitors, source, and time spent on each page). We also include pixels in outgoing emails from Asset to monitor the performance of our email campaigns and     to see whether the emails have been opened.
        • Google Analytics (provided by Google, Inc.).
        • The information generated by Google Analytics about your use of the Site (including your IP address) will be transmitted to and stored by Google, Inc. in the            United States (pursuant to Google's Privacy Shield certification). For more information on Google Analytics privacy practices, read here . For information on            Google Analytics cookies expiration, read here .
    • OPT OUT
        • Google Analytics Opt-out Browser Add-on :

You use the Service at your own risk. We comply with industry standards to protect Personal Data both online and offline from loss, misuse, and unauthorised access, disclosure, alteration or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. Therefore, you should take special care in deciding what information you send to us via the Service or e-mail. Please keep this in mind when disclosing any Personal Data to Asset via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites.

Whether or not you provide Personal Data to us is completely up to you, but if you choose not to provide information that is needed to use some features of our Site, you may be unable to use those features. You can also contact us to request access to your data or to ask us to update, correct, or delete your Personal Data.

The Service, and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by the applicable law. By continuing to use our Service or providing us with Personal Data after we have posted an updated Privacy Policy, or notified you if applicable, you consent to the revised Privacy Policy and practices described in it.

If you have any questions about our Privacy Policy or the information practices of the Site, please feel free to contact us at

What is Asset about?

Asset is a culture passport, that enables people to 'experience' their subcultures through digital collectables.

What’s fascinating about Digital Collectibles?

Digital collectibles are a new way to own and trade unique digital assets, enabling exclusivity and ownership in the digital world.And the best part? They come in all sorts of cool forms, like artwork and music created by artists. So not only can you collect and show off your interests and hobbies, but you can also discover new artists and expand your digital collection. Exciting, right?

How can I get started with my digital collectibles journey?

Ready to join the next cultural revolution with Asset? It's easy! Just download our app, sign up, and we'll guide you through the rest.

And as a special treat for you, every day at GMT +00:00 we're giving you the chance to claim a limited edition collectible that highlights the best of the day.

It's like getting a fun surprise every day - who knows what cool and unique item you'll get to add to your collection! So mark your calendars and make sure to check in with us each day.

You won't want to miss out on these special daily drops!

What types of digital assets can I find?

In the coming weeks, we'll be offering a bunch of cool collectables on Asset. And we're not just talking about any old collectables - we're talking rare artwork, sweet music tracks, video game items, virtual real estate, and so much more!It's like having your own virtual treasure trove filled with unique and valuable items. So be sure to check back often and see what new goodies we have in store for you.

How do I know my collectables are secure?

We take security seriously here at Asset, which is why we built our platform on an enterprise-grade Multi-Party Computation (MPC) enabled crypto-wallet.What does that mean for you? It means that you can store your precious collectibles in a safe and secure digital wallet that uses advanced encryption technology and gives you full control of it.So go ahead and start collecting with confidence! Your items are in good hands with Asset.

Is there a limit to the number of digital collectibles I can own?

We know you're excited to start collecting, and we have some great news for you! There's no limit to the number of collectibles you can own on our platform. So go ahead and start building your collection to your heart's content!However, we want to make sure everyone has a fair shot at our limited edition drops. So, for those special items, we limit it to one per user. But don't worry, there will be plenty of awesome collectibles for you to get your hands on. Happy collecting!

Are there any fees associated with claiming digital collectibles on the app?

As fans ourselves, we get it - collecting is more than just a hobby, it's a passion!And that's why we've teamed up with our friends at Polygon to bring you an innovative solution that lets you claim your favorite collectibles for free. Zilch. Nada.

What types of digital assets can I find?

In the coming weeks, we'll be offering a bunch of cool collectables on Asset. And we're not just talking about any old collectables - we're talking rare artwork, sweet music tracks, video game items, virtual real estate, and so much more!It's like having your own virtual treasure trove filled with unique and valuable items. So be sure to check back often and see what new goodies we have in store for you.

What happens if I lose access to my account with collectibles?

We know how important your collection is to you, and we want to make sure you never lose access to them. But just in case something unexpected happens, we've got you covered:First, if you're an Android user, you can easily back up your collectibles to Google Drive. This way, you can access them from anywhere and never have to worry about losing them.Don’t fret, iOS and iCloud support coming soon.And second, we're working on a new feature that will let you export your private key from your profile's wallet section. This will give you another backup option to ensure your items are always safe and secure.

I have some issues with the app, where do I reach out?

DM us on Twitter @AssetMoneyHQ